I’ve learned that one of the hardest position I can be placed into as a designer is to be given no direction at all. The last logo this company had was made over ten years ago, looked very dated, had no digital file, and the only thing the owner said was to keep it blue. So, time to start over from scratch.
Using a simple application of negative space and rich colors, the Mercer brand has been remade, complete with an envelope, letterhead, business card, label, and notepad.
Programs used:
Adobe Illustrator
Adobe InDesign
